The $10,000 Typo
Small English mistakes don’t just look bad—they quietly destroy buyer confidence. Here's how to avoid them before they cost you.
Small English mistakes don’t just look bad—they quietly destroy buyer confidence. Here's how to avoid them before they cost you.
Technically correct English can still feel foreign to U.S. buyers. Here/'/s why—and what to do about it.
Grammatically correct English may still feel robotic or cold to U.S. buyers. Her's why—and how to fix it.
Fluent in English doesn’t always mean fluent in sales. Why hiring a fluent speaker might not be enough.
How one small error cost a company five figures in lost sales—and what it teaches us about buyer trust.
Substandard English doesn’t just affect sales—it affects how much importers are willing to pay you in the first place.
U.S. importers are quietly making massive profits by requesting white box packaging—then reselling your product with better language and better margins.
Your English might be understandable—but if it sounds 'off' to U.S. buyers, it quietly destroys your credibility and pricing power.
How clear, natural English builds trust and drives sales in international markets — and why small language errors can cost you big.